About

Our
Story

Where Comfort Meets Style

Cheibear

Our Story: A Brand Born from Comfort

TheCheiBear began with one goal in mind—to redefine home comfort. We know how vital good rest is to your well-being, and our journey started by asking a simple question: why should anyone have to choose between style and softness? That’s how cheibear came to life—a brand rooted in the belief that homewear should inspire coziness and confidence.

Each product we release reflects our commitment to comfort, quality, and minimal, modern design. We source gentle fabrics, perfect flattering fits, and put heart into every stitch. Our team is deeply passionate about turning daily routines into luxurious rituals, from morning coffee to winding down in bed.

We’ve grown thanks to customers who share our values, and we continue to listen and evolve with your feedback. Our collections now reach women around the world who want to feel beautiful even in the quietest moments of their day. And for us, there’s no greater reward than becoming part of that experience.

products

Advancing Craft
Connection People

We believe that sleepwear should be more than just functional—it should feel like a warm embrace at the end of the day. Our collections are designed with softness, elegance, and everyday luxury in mind, helping you unwind in style. Whether you’re shopping for yourself or searching for the perfect gift, our pieces are made to bring joy and comfort to every night.
Florence Stewart
Founder, CEO

Pajamas That Love You Back

There’s something magical about slipping into the perfect pair of cheibear pajamas—they’re your invitation to slow down, breathe, and simply be. Our pajamas aren’t just for sleeping. They’re designed for lounging, cuddling, dreaming, and living. Whether it’s a Sunday morning or a late-night movie, our sets are crafted to support every part of your routine.
TheCheiBear collections balance breathable fabrics with flattering cuts so you never have to compromise comfort for beauty. From soft pastels to delicate details, every pair is thoughtfully created to suit a range of styles and moods. Our pajamas fit real bodies and real lives—giving you ease without sacrificing elegance.
We know how important it is to feel relaxed at home, and that’s why we obsess over every detail, from the feel of the fabric to the stretch of the waistband. We believe that great pajamas can lift your mood, improve your sleep, and even give you that little extra spark of confidence you didn’t know you needed.

Brand

Defining the CheiBear Brand

The cheibear brand stands for softness, care, and emotional connection. We’re not just selling garments—we’re shaping a mindset. CheiBear is for women who celebrate quiet moments, who know the value of comfort and self-care. Our collections reflect the energy of modern femininity—strong, gentle, and effortlessly stylish.

We embrace diversity in body types, lifestyles, and preferences. That’s why our sizing is inclusive and our styles cater to different personalities—whether you’re into playful patterns or clean, classic designs. We keep our collections fresh while staying true to our core: cozy elegance made accessible.

Our brand story is rooted in honesty and simplicity. We don’t follow fast fashion cycles. Instead, we create timeless pieces designed to last season after season. TheCheiBear is a slow-living brand for fast-moving lives, encouraging customers to pause and give themselves the comfort they deserve.

As we grow, so does our community of women who share our vision. This isn’t just loungewear. It’s a lifestyle of self-love and thoughtful design. When you wear CheiBear, you’re joining a movement—one that values comfort, confidence, and calm.

team

Our Team

We’re proud to empower women through thoughtful design—one soft stitch at a time. And we love hearing your stories: how our sleepwear has helped you sleep better, travel easier, or simply feel more like yourself again. These are more than clothes—they’re small joys in fabric form.

Florence Stewart

Founder, CEO

Deanne Pollock

Blogger & Writer

Lucille Phillips

Support Member

Cheibear

The Charm of the Nightgown

Wearing a cheibear nightgown is like slipping into a hug—light, gentle, and utterly soothing. Our nightgowns are perfect for those who want something easy yet elegant to sleep in. Whether you’re looking for a flattering silhouette, breathable cotton, or something that simply feels amazing after a long day, our designs deliver.We’ve paid attention to every feature: soft necklines that don’t restrict, lengths that give coverage without overheating, and stitching that lies smooth against the skin. These are the nightgowns you’ll reach for again and again—not just for sleeping, but for lounging around in quiet mornings or late evenings.TheCheiBear nightgowns come in a variety of shades and styles—from romantic and airy to modern and minimal. They’re ideal for women who want freedom of movement with a touch of refinement. You deserve to feel beautiful—even when it’s just you, your thoughts, and a cup of tea.Whether you’re gifting it or buying for yourself, a nightgown from TheCheiBear makes winding down a cherished part of your day.

Experience the Comfort That Started It All

Explore our full CheiBear collection and rediscover what it means to feel truly at ease.